Customer loyalty and goodwill have never been more important than at present. Many companies are fighting for their survival, and it is the loyal customers who are helping them through the crisis.
But one thing is to have secure good and loyal customers through good products or good service. Another is to work operationally to the satisfaction of its customers.
What is NPS?
The Net Promoter Score has long been a recognized method of measuring customer loyalty. And with just a little customization, you can measure satisfaction across the entire customer journey, thus making your work more operational. If you want to know more, join our next webinar. Here we review the NPS method, show why focusing on customer loyalty is important for your business, and give you our take on how to get started with your own loyalty program.