Industry Intelligence
How does your
industry score on NPS?
Access the 2025 Net Promoter Score benchmarks across 33 industries — compiled from over 5.4 million survey responses. See exactly where your sector stands and what separates leaders from laggards.
33+
Industries
5.4M
Responses
2025
Latest data
Free benchmark
See the average NPS score for your industry
Select your industry and instantly see how companies in your sector perform on NPS — the average score, what drives it, and how the leaders stand out.
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Preview example — see what result you will get
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— Select your industry —
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Airlines & Aviation
Automotive
Banking & Financial Services
Car Rental
Cloud & Hosting
Construction
Consulting & Advisory
Consumer Electronics
Cybersecurity
E-Commerce / Online Retail
Education & EdTech
Energy & Utilities
Fintech / Financial Technology
Food & Beverage
Gaming
Government & Public Sector
Grocery & Supermarkets
Healthcare & Medical Services
Hospitality & Hotels
HR & Staffing
Insurance
Legal Services
Logistics & Supply Chain
Manufacturing
Marketing & Creative Agency
Media & Entertainment
Non-Profit & NGO
Pharmaceuticals
Real Estate
Retail (Brick & Mortar)
SaaS / Software
Telecommunications
Travel & Tourism
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Your Benchmark overview includes
-
Your industry NPS score
See the average NPS benchmark for your selected industry based on 2025 data. -
Industry context
Understand where your sector stands and what the benchmark means for customer loyalty. -
NPS scale reference
See how the score compares across Poor, OK, Good and Excellent NPS ranges. -
Compare your own NPS
Use the benchmark as a reference point and start a free NPS survey to see how your company compares.
Select your industry
Choose the industry or sector that best matches your business
See your benchmark
Get instant acvess to the NPS benchmark overview
Compare your own NPS
Measure your NPS and compare it against your industry
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