Customer Experience Software
How does your
Industry Intelligence
How does your
industry score
on NPS?
Access the 2025 Net Promoter Score benchmarks across 33 industries — compiled from over 5.4 million survey responses. See exactly where your sector stands and what separates leaders from laggards.
33+
Industries
5.4M
Responses
2025
Latest data
Free benchmark
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Welcome, —
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NPS Score
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−1000+100
Industry Context
NPS Scale Reference
Poor
OK
Good
Excellent
Below 00–3030–6060+
Below 0 — More detractors than promoters. Urgent action needed.
0–30 — Acceptable, but significant room for improvement.
30–60 — Good. Customers are generally happy.
60+ — Excellent. Industry-leading customer loyalty.
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Start a free NPS survey today and compare your score against your industry benchmark in real time.
Data sources: 1.2m responses from nps.today + publicly available survey data from Survicate, Retently, SurveySensum & XM Institute. nps.today does not guarantee the accuracy of data from other sources.