Extending your Customer Pulse Platform
Advanced Survey Module
Comprehensive customer satisfaction surveys – more complexity, more flexibility — without leaving the platform.
With the Advanced Survey Module (ASM), you get everything you love about Customer Pulse — but now with the power to design and run longer and more complex CX surveys. Extend your Customer Pulse survey or set-up and operationalize full-scale surveys
Three Ways to Run Surveys — One Unified Platform
ASM is your go-to tool when the standard Pulse setup isn’t enough. Use it to extend your Customer Pulse survey or to create long-form CX questionnaires with any question type and dynamic logic.
Whether you’re collecting customer, member, citizen or employee feedback — or running general CX surveys — ASM adapts to your scenario, not the other way around.
No more switching tools. nps.today brings it all together — one platform, fully flexible, and built to scale.
Customer Pulse
(Standard)
Rating, reason and up to 5 extra questions. The standard NPS, CSAT and CES pulse surveys in all channels and customer pulse system plug-in support.
Extended Pulse
(Standard + ASM)
Rating, reason and any extra questions. The standard Customer Pulse extended with unlimited extra questions powered by Advanced Survey Module
General surveys
(Only ASM)
All questionnaires and any survey scenario with multiple question types and advanced logic but still launched from the same nps.today platform.
Extended Pulse and Advanced Questionnaires
Whether you need to gather deeper insights, explore new journey stages, or run standalone research — ASM is your flexible engine for designing the surveys you need.
Extended Customer Journey Surveys
Go deeper into key moments of truth — with dynamic flows and multi-step logic.
General CX surveys
Longer and more comprehensive customer experience surveys
Employee Engagement
Add conditional questions based on pulse results or run full surveys on well-being, onboarding, etc.
The Advanced Survey Module is built to handle even the most complex scenarios — without making things complicated for the respondent.
Branching & Skip Logic
Show only the questions that matter, based on previous answers or external data.
Rule-Based Flows
Design smart sequences that adapt to different journeys, profiles, or scores.
Dynamic & Visual Inputs
Use Likert scales, drag-and-drop, image pickers, matrix tables, dropdowns, and more.
Integrated Where It Matters
Because ASM is fully embedded in the nps.today platform, you still get native support for automated survey launch and manual recipient upload and surveys in all channels — but with different strengths depending on your use case:
Standard Customer Pulse surveys are fully integrated across your IT landscape. Surveys are automated based on live customer data, and customer pulse feedback flows directly into your CRM or customer service systems. With alerts, notifications, and follow-up tasks, this is true closed-loop CX — right inside your daily tools.
Extended Pulse combines the best of both worlds. The pulse section is treated exactly like a standard Customer Pulse survey, with full system integration and closed-loop workflows. The extended section, however, stays within the survey and reporting layer — ideal for more nuanced insights that don’t belong in the operational flow.
General Surveys and Questionnaires are designed for broader research or ad hoc feedback. These surveys are not linked to specific customer experiences and don’t feed back into CRM or customer service systems. Instead, responses are analyzed in custom Power Dashboards, Excel, or your preferred BI setup.
In short: automation, integration, and actionability where it makes sense — and full flexibility where it doesn’t.
Built on Standards — Ready for the Future
The Advanced Survey Module is powered by SurveyJS, the leading open-source framework used by thousands of organizations worldwide. Surveys are stored as structured JSON, giving you:
- Full flexibility in logic, flow, and formatting
- Easy editing and reuse — both visually and in code
- Compatibility with dev tools, data pipelines, and analytics setups
- Future-proof portability — no vendor lock-in
Whether you’re a CX manager, a survey specialist, or a developer, ASM meets you where you are. Use the intuitive editor — or work directly in the JSON — and manage surveys at scale with confidence.
Soon to come
Create surveys faster than ever with:
- AI Survey Builder — Just describe your feedback needs and ASM will build a draft survey in seconds
- Survey Import — Upload existing surveys and have them auto-converted to ASM format
ASM is already powerful — and it’s about to get even smarter.
Advanced Survey Reporting
Custom and advanced surveys and questionnaires comes with custom and advanced reporting. Don’t worry – you don’t have to build your dashboards and reporting from scratch.
nps.today provides customizable interactive ASM reporting templates. Export feedback data to your own data analysis tool or short cut your customized reporting with prebuilt Power BI templates or the native ASM reporting.
Do-it-yourself or get help from nps.today specialists. If you don’t have an internal insights team, nps.today insights specialists help you understand and report on all your survey results.
Ready to Simplify and Elevate Your Customer Experience?
Start with a demo – and experience the power of one scale and one platform.