Content marketing and customer loyalty

It is often in the marketing department of the company, that production and distribution of content occur. But even though a lot of content is produced, you should still look it over and ask the question: Is our content creating value for our customers, and does it create customer loyalty?

Citizen Image Score (BIS)

Citizen Image Score (BIS) is a further development of NPS and P-GAP that can be used for measurements in the public sector.

When to Use SMS or RCS

SMS or RCS? Here’s how to choose. SMS offers reach and reliability. RCS adds interactivity and rich, branded experiences.